Michael Fleischner is often a internet search engine optimization (SEO) and Internet marketing expert with a many more than 14 years of website marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of MarketingScoop.com - the key free resource for marketing professionals and Upward SEO, one with the Internet's largest SEO marketplaces. In 1993, Michael graduated Rutgers College Business School with top honors plus a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for Usa Gypsum corporation (USG) in a very strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to market reading programs to students and universities. Just a short while later, Michael was back NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management techniques before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, as well as other leading companies. From the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development. While serving the role of economic leader, Michael also pursued other interests inside the part of online marketing. In 2004, Michael launched his first site MarketingScoop.com to supply free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and offers leading commentary on marketing, Internet marketing, and Search Results Optimization. Michael's first book was published in 2008 within the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. Considering that the publication, Michael has presented at leading companies and provided SEO consulting through his internet search engine optimization consulting company, Upward SEO.
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