Professional Google Search Optimization with PHP
Search engine optimization (SEO) is not exactly the job from the marketing department. It has to be considered from a web site's inception and throughout its lifetime by you, the internet site developer. Making changes for the architecture of your internet site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and looking after websites optimized for search engines. You'll discover the simplest way to facilitate the indexing of your respective site, also as how you can leverage specific technologies and services for site promotion. You may comprehend the role of internet site architecture in internet search engine optimization and explore various topics therein. Knowing this can help that you produce a site that achieves great search engine rankings. Finally, you'll apply this knowledge by developing a sample e-commerce catalog with an optimized WordPress blog.
What you may learn from this book
Understand the criteria that influence google search rankings
Create keyword-rich URLs using PHP, Apache, and mod_rewrite
Use HTTP Headers to indicate the status of web documents
Create optimized content and deal with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users at the identical time as search engines
Create a search engine–friendly WordPress blog
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for PHP developers who should incorporate internet search engine optimization principles within their web applications, too as marketers who wish to gain a better understanding with the technologies associated with search engine marketing.
Wrox Professional guides are planned and written by working programmers to satisfy the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the problems technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to assist programmers do a better job.
Jaimie Sirovich is often a search results marketing consultant. He works regarding his clients to build them powerful online presences. Officially Jaimie can be a computer programmer, but he claims to relish marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for many organizations and administrates the popular internet search engine marketing blog, SEOEgghead.com.
Cristian Darie can be a software engineer with experience in the wide range of modern technologies, along with the author of several books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting a part of various commercial and research projects, so when not planning to buy Google, he enjoys his little bit of social life. If you wish to say “Hi,” you are able to reach Cristian through his personal internet site at http://www.cristiandarie.ro.
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