New to the sometimes confusing and seemingly arcane world of making search results friendly web sites? A new book supplies a systematic, common-sense approach towards the art and science of SEO. Google Search Optimization: One Hour a Day by Jennifer Grappone and Gradiva Couzin is written for everyone who includes a site and contains yet to embark around the time-consuming procedure for optimizing your website for search engines. Both authors are experienced SEOs, and it reflects the systematic approach they've developed whenever working having a new client. Refreshingly, this approach focuses not only on technical tactics, but in addition for the explanations why SEO is important beyond just achieving higher rankings in search results results-things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the forms of tactics that are hotly debated in forums which may or may not have any effect on the overall success. Rather, the book focuses on a solid, fundamental approach using time-tested techniques that work well regardless of seemingly arbitrary algorithmic changes from the search engines. The book is also adequately written, using SEO-specific jargon only when necessary and try to making likely to introduce new terms in clear English (there's also a great glossary on the end of the book). The 1st part with the book focuses with an area many newcomers totally neglect, often to their detriment: laying an effective foundation to your SEO efforts. You must clarify your goals and really come with an understanding with the fundamentals of methods search engines like yahoo work and what types of SEO activities do (and don't) work before plunging in for a work. And for anyone that actually works within an organization, the following key step is always to develop a strategy that works using your existing marketing, information technology, sales and also other groups to produce sure your SEO efforts support the overall goals with the entire team. Part two from the book focuses on developing this strategy, as well as offers suggestions on working along with other groups and selling them for the need for effective SEO. Only when this important groundwork continues to be established should you begin your work of keyword selection and optimization, link building and thus on. That's the focus of part three-developing and implementing a comprehensive SEO plan for the web site. It takes a common-sense approach damaging the search engine optimization efforts for the site into a 12-week process, in addition to being the subtitle implies, dedicating an hour or so each day during this period with a specific goal-based task. The authors provide useful tools for managing this process, in the form of spreadsheet-based worksheets to help you you intend and organize your various tasks. Again, the emphasis is on providing simple but effective tools that somebody new to the process can use. That said, these worksheets are truly useful, and you may find them becoming integral parts of one's overall SEO toolkit. Throughout the ebook the authors offer ideas as asides. "Pearls of wisdom" tips are obviously tactics gleaned from experience, while "slacker" tips are excellent for letting you understand whenever you could possibly get away with less work or when you shouldn't obsess over the certain activity. There are also longer case studies and expert opinions from other well-known SEOs for example Aaron Wall and Patricia Fusco scattered throughout the book. In all, Google Search Optimization: 1 Hour a Day is definitely an excellent overview of SEO and supplies solid advice and guidance for anyone just getting started. The book is also useful if you've done SEO in the past but haven't kept up while using current state of search engines like yahoo as well as the kinds of SEO techniques that really work today (and need to understand what in order to avoid to remain away from trouble). (SearchEngineWatch.com, July 6th, 2006) "With straightforward candor, the authors remind everyone SEO isn't brain surgery. A well-rounded, left- and right-brain approach to successful SEO." -P.J. Fusco (ClickZ Network, www.clickz.com)
New to the sometimes confusing and seemingly arcane world of making google search friendly web sites? A new book offers a systematic, common-sense approach towards the art and science of SEO.
Search Engine Optimization: 1 Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anybody who has a web site and has yet to embark for the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the novel reflects the systematic approach they've developed whenever working having a new client.
Refreshingly, this approach focuses not only on technical tactics, but additionally around the explanations why SEO is essential beyond just achieving higher rankings in google search results—things like business goals, creating appealing marketing messages and designing human-usable web sites.
The book also avoids SEO techniques du jour, the kinds of tactics which can be hotly debated in forums understanding that may or may not have any effect on your own overall success. Rather, the ebook focuses on the solid, fundamental approach using time-tested techniques that actually work regardless of seemingly arbitrary algorithmic changes through the search engines.
The book can also be well written, using SEO-specific jargon only when necessary and always making sure to introduce new terms in clear English (there's also an excellent glossary on the end from the book).
The first part from the book focuses with an area many newcomers totally neglect, often to their detriment: laying an effective foundation for your SEO efforts. You should clarify your goals and incredibly provide an understanding from the fundamentals of how engines like google work and what forms of SEO activities do (and don't) work before plunging in for your work.
And for anyone that works well in an organization, the following key step is to develop a strategy that works along with your existing marketing, information technology, sales and other groups to make sure your SEO efforts keep the overall goals from the entire team. Part two in the book concentrates on developing this strategy, as well as offers suggestions on working along with other groups and selling them on the significance of effective SEO.
Only when this important groundwork has been established should you begin your work of keyword selection and optimization, link building and so on.
That's the main objective of part three—developing and implementing an extensive SEO plan for the web site. It takes a common-sense approach revealing the google search optimization efforts for the site right into a 12-week process, in addition to being the subtitle implies, dedicating one hour a day in this period with a specific goal-based task.
The authors provide useful tools for managing this process, inside the kind of spreadsheet-based worksheets to help you plan and organize your various tasks. Again, the emphasis is on providing simple but effective tools a thief new to the process can use. That said, these worksheets are truly useful, and also you may locate them becoming integral parts of your respective overall SEO toolkit.
Throughout it the authors offer useful tips as asides. "Pearls of wisdom" tips are obviously tactics gleaned from experience, while "slacker" tips are wonderful for letting you know once you could possibly get away with less work or when you shouldn't obsess more than a certain activity.
There may also be longer case studies and expert opinions using their company well-known SEOs such as Aaron Wall and Patricia Fusco scattered through the entire book.
In all, Google Search Optimization: An Hour Or So a Day is surely an excellent overview of SEO and supplies solid advice and guidance for anyone just getting started. The book can be useful if you must have done SEO within the past but haven't kept up with all the current state of search engines and also the forms of SEO techniques that work today (and wish to determine what to avoid to keep beyond trouble). (SearchEngineWatch.com, July 6th, 2006)
"With straightforward candor, the authors remind everyone SEO isn't brain surgery. A well-rounded, left- and right-brain way of successful SEO."
—P.J. Fusco (ClickZ Network, www.clickz.com)
Drive Targeted Traffic to Your Website
A Step-by-Step Guide
As bracing being a shot of espresso, Google Search Optimization: 1 Hour a Day offers brisk advice, bite-sized tasks, and straightforward tools to aid you significantly increase visibility for the website on all the major search engines.
In this ultimate do-it-yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:
Cut from the trendy jargon to obtain the Eternal Truths of SEO
Understand SEO essentials like picking out the best keywords and optimizing meta tags
Steer clear of common SEO mistakes
Optimize your website for factors engines like google care about—and skip the people they don't
Take the plunge with pay-per-click campaigns, link-building methods, and more
Track and measure results with spreadsheets, customizable reports, along with other valuable tools
You'll also find:
Essential hints, tips, and methods for all from one-person shops to Fortune 500 companies
Pearls of Wisdom, for example "You won't ever really know exactly how Google works"
Real-world From the Trenches case studies that illustrate successes to understand from and mistakes to avoid
other Customer Rating:
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