Search engine optimization (SEO) is not merely the job with the marketing department. It have to be considered from your web site's inception and throughout its lifetime by you, the world wide web site developer. Making changes towards the architecture of your web page and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for that ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining websites optimized for search engines. You'll discover how to facilitate the indexing of your site, too as the way to leverage specific technologies and services for site promotion. You will view the role of site architecture in google search optimization and explore various topics therein. Knowing this will help you to create a site that achieves great google search rankings.
What you will study from this book
Understand the criteria that influence internet search engine rankings
Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET
Use HTTP Headers to indicate the status of web documents
Create optimized content and deal with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo-targeting and cloaking
Use site maps effectively—for users as well as search engines
SEO enhancements that can easily be applied to a existing web site
Build a search engine–friendly e-commerce catalog
Who this book is for
This book is for ASP.NET developers who should incorporate search results optimization principles into their web applications, also as marketers who desire to gain a better understanding of the technologies involved in internet search engine marketing.
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Wrox Professional guides are planned and written by working programmers to fulfill the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to assist programmers do a better job.
Cristian Darie can be a software engineer with experience in a wide range of modern technologies, along with the author of countless books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting included in various commercial and research projects, when not planning to buy Google, he enjoys his little bit of social life. If you want to say “Hi,” you can reach Cristian through his personal internet site at http://www.cristiandarie.ro.
Jaimie Sirovich can be a search results marketing consultant. He works together with his clients to build them powerful online presences. Officially Jaimie can be a computer programmer, but he claims to take pleasure from marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on all eCommerce projects until 2005. At present, Jaimie consults for a number of organizations and administrates the popular search results marketing blog, SEOEgghead.com.
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