‘Her passion shines through when explaining how smaller firms can gain huge benefits…this book is often a winner.' (Growing Business, September 2010). --This text refers for an from print or unavailable edition on this title.
In this of Google, your company is searching.
Will they find you?
In today's searching world, customers utilize online search engines first. Yet many companies simply don't realize acquiring customers from search engines like google should be referred to as a core business strategy. Instead, they often target narrow goals, like boosting page rankings. These oversights leave a huge channel for engaging with potential prospects largely untapped. Businesses that use data about how people search to share with their product strategy will reach customers before the competition. Businesses that view the significance of non-ad-based search acquisition will allow it to be central with their marketing mix, and can connect to high-quality customers for long-term growth and success.
Marketing inside the Age of Google is often a practical help guide to harnessing the total power of online search to your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical book demystifies search marketing and explains proven methods you are able to implement your business today.
Not another book on AdWords campaigns, Marketing inside Age of Google instead focuses on making your company stick out in the "organic" searches that attract 86 percent of user clicks. Fox teaches you where companies get hung track of rankings, and lays out an all-inclusive approach for achieving the search goal that means something most: connecting using the people who need to find you.
You'll also discover how to:
Integrate search strategy into all aspects of your respective business
Cut over the data and obtain the actionable metrics you need
Use data about what everyone is trying to find like a valuable market research tool
Get your organization found through social media
And more!
Whether you're a sole proprietor or else you work for the major global brand, Marketing inside Age of Google will enable you to fully integrate search in your business and marketing activities—and give you a major advantage over competitors. --This text refers for an beyond print or unavailable edition on this title.
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