Welcome to the only guidebook series that takes a visual way of professional-level computer topics. Open the book and you will probably discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
Identifying your target audience
Using and optimizing meta tags
Optimizing your website for multiple browsers
Writing effective content
Building communities with blogs and forums
Using Google Analytics
Gaining exposure through social media
Creating pay-per-click campaigns
Maximizing the usage of other search engines
Monetizing traffic in your site
"Search-engine optimiza-tion is, with-out question, one from the highest ROI activities a company can undertake. It is also one from the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz
High-resolution screen shots demonstrate each task
Succinct explanations walk you thru step by step
Two-page lessons break big topics into bite-sized modules
"Apply It" and "Extra" sidebars highlight useful tips
Target your audience, create strong pages, use keywords, and build links
Master powerful techniques with visual instructions
Kristopher B. Jones is recognized as one with the top Internet marketing experts inside the world. Kris is really a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Internet Search Engine Strategies (SES), Affiliate Summit, along with the Electronic Retailer Association. Kris can be a sought-after speaker at universities and colleges throughout the country and it has delivered inspirational lectures to a large number of college and graduate students at schools like Penn State University, the University of Pittsburgh, and Villanova University.
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