From the Author
Author David Meerman Scott
Forget What you Know About PR: The Brand New Rules of Media Relations
If you’re still following a traditional PR methods, I believe you're finding they tend to be less effective. To be far more successful, consider and employ the brand new rules of media relations:
• Non-targeted, broadcast pitches are spam.
• News releases provided for reporters in subject areas they don't really cover are spam.
• Reporters who have no idea you yet are searching for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will enable one to get noticed by mainstream media.
• When was the past news release you sent? Ensure your organization is busy.
• Journalists want an incredible online media room.
• Include video and photos inside your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don't tell journalists what your products does. Tell them how you solve customer problems.
• Follow journalists on Twitter to find out what interests them.
• Does a reporter possess a blog? Read it. Comment on it. Track back to it (send a message whenever you blog in regards to a subject the reporter blogged about first).
• Before you pitch, read (or tune in to or watch) the publication (or radio or TV show) you may be pitching to.
Once you realize what a reporter has an interest in, send them an individualized pitch crafted for their needs.
Market to win while using third edition on this modern-day business classic!
The one-of-a-kind guide on the future of marketing is back with all the very latest digital trends in marketing and PR. Learn new tools and techniques to contact buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that might be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The Modern Rules of Marketing & PR once again brings everyone the hottest insider tips so you are able to confidently market any product, service, or idea—for a fraction of the price of traditional marketing and PR programs.
"You're not supposed to be able to complete what David Meerman Scott is gonna inform you in this book!"—Robert Scoble, coauthor of Naked Conversations, Scobleizer.com
"This excellent look at the basics of new-millennial marketing should find use within the hands of any serious PR professional making the transition."—Publishers Weekly (starred review)
"I've relied heavily on the New Rules of Marketing & PR like a core text for my New Media and Advertising course at Boston University for your past six semesters. David's book can be a bold, crystal-clear, and practical guide toward a whole new (and better) future to the profession."—Stephen Quigley, Boston University
"When I just read The Newest Rules for the first time, it turned out a 'eureka' moment to me at HubSpot. David nailed the fundamental shifts taking place within the buyer-seller relationship and wrote the classic text to help you marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
OVER A QUARTER MILLION COPIES IN PRINT IN MORE THAN 25 LANGUAGES
other Customer Rating:
List Price: $19.95
Price: $11.97 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $7.98 (40%)
read more Details
blog searchengineoptimizationsearch engine optimization your visual Search Engine Optimization
