Andrew B. King may be the President of Website Optimization, LLC, a Web Performance and search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO helps firms optimize the effectiveness of these websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours.
Andy may be the author of Speed The Site: Web Page Optimization, a very regarded book on site performance tuning and search results optimization. Mr. King holds a BSME and MSME through the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced arena of engineering consultant.
Since 1993, Mr. King did regular like a web professional applying and teaching web optimization and creation techniques. He will be the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia). His license plate reads OPT1MIZ. His hobbies include photography, hiking, and skiing.
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