The Art of SEO [Paperback]

Saturday, April 21, 2012

“Hype-free, data-rich and full of insight that’s essential reading for anyone who needs a deep comprehension of SEO.”
—SETH GODIN, AUTHOR OF WE ARE ALL WEIRD
“SEO expertise is often a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you everything you need to know for your online business.”
—TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS

“Written by some with the top minds in SEO!”
—DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD

“Save years of learning with The Art of SEO! The book’s content and strategies are sure to assist your bottom line. Even though you’re a seasoned online marketer, this book has tricks and tips for you!”
—MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA

“The second edition of The Art of SEO expands and enhances a magazine which was already the industry standard for SEO education and strategy. Anyone seeking to optimize the website and obtain better rankings about the search engines like yahoo should keep this book on his or her desk and refer to it daily. All in the advanced technical SEO strategies are covered inside a straight-forward method that is simple to understand and action-oriented. When you are finished looking over this book, you may possess a better grasp how engines like google work and the way you are able to optimize your website with expert proficiency. If you want to drive more visitors for your website, engage your audience on the deeper level, generate more sales, and improve your business—this books lays the plan out for you.”
—JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY

“Rarely does a work so thoroughly deconstruct the art and science of SEO: exactly what it is, the actual way it works, who can make it happen, and why it's important to the modern firm.”
—SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO (2009-2010)

“With over 80% of Internet sessions starting with a search, you ought to be looking for solutions to develop traffic from search engines. The Art of SEO is a novel I continually recommend to beginners plus much more experiences marketers. This book can shave years over learning curve for anyone considering delving in the realm of search marketing. The Art of SEO walks you through the most significant stages in planning and executing a top-flight program. The authors of the book are trusted individuals whose repeated, proven success dealing with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through anything you should understand to be successful with your own SEO campaigns. Read now, prosper now and later.
—DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG AND TURN CLICKS INTO CUSTOMERS, AND SENIOR PRODUCT MANAGER, BING, FORMER SEMPO BOARD MEMBER
 

 
Eric Enge may be the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a broad selection of companies, including a amount of Fortune 100 companies. He writes regular columns in Google Search Land and Search Results Watch, and it has also provided feature articles to SEOmoz. The interview series he publishes around the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information completely from senior people fro Google and Microsoft on a regular basis. Eric can also be a highly regarded speaker, and regular speaks on Internet marketing topics at conferences like Pubcon, Search Results Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and several others. You can also see content published by Eric on an everyday basis by using him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).

Stephan Spencer could be the author of Google Power Search (O'Reilly, 2011). He will be the founder of Netconcepts, a leading SEO firm that's acquired in January 2010 by search marketing agency Covario. He could be the inventor with the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan can be a regular contributor to Google Search Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at countless events throughout the globe for organizations like the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O’Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He's currently making a video-based SEO training and coaching program at ScienceofSEO.com.

As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her google search optimization career in 1997. For days gone by five years, she's got been a guest speaker at each from the search industry's leading conferences including Incisive Media's Internet Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one from the original nine founders of SEMPO (the Internet Search Engine Marketing Professional Organization), she served for 2 yrs on the Board of Directors for your organization. Jessie has been interviewed by numerous trade publications and media outlets,
including the New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.

Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup centered on building software for marketers.








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