“Analytics is vitally important, and no-one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up every certainly one of the copies of the book before your rivals gets a copy.”
—Seth Godin, author, Tribes
“Lots of companies have spent lots of time and funds collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to produce probably the most of online data and experimentation.”
—Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational
“Kaushik takes the witchcraft away from analytics. If venture capitalists see this book, they would fire half from the CEOs that they've funded.”
—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
“When people ask, ‘who will be the smartest guy within the room when it comes to online marketing?’ merely one name concerns mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It’s powerful, awesome and actionable.”
—Mitch Joel, President of Twist Image & author of Six Pixels of Separation
Shift to Data-Driven decision Making and Leverage the Complete Power of All Web Data
The Web, online marketing, and advertising are already revolutionized within the last few years, the approach to using data has remained largely the identical as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics with this exciting book which will dramatically improve the ability of one's organization to think smart and move fast.
In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: 1 Hour a Day, Avinash explains the simplest way to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and internet based user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all those web professionals.
Discover the solutions for that hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
Quantify the holistic economic value of one's website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
Pinpoint probably the most relevant Key Performance Indicators to your organization and make actionable dashboards that drive change
Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics
Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
Create data-driven bosses and organizations, and cultivate the skills and background you'll need to get a successful analytics career
Continue learning with four hours of video, 1 hour of audio, and valuable presentations, templates, and models for the CD
Save $25 on AdWords with all the book’s included Google AdWords gift card
Avinash Kaushik will be the author with the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google along with the Chief Education Officer at Market Motive, Inc. He is often a bestselling author as well as a frequent speaker at key industry conferences round the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award through the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.
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