"...shows how to position your company front and centre when prospects are doing a search online for solutions it is achievable to provide." (Globe and Mail, April 2009)
Get your company noticed—and make more profits!—with world-class google search marketing
If you're dissatisfied along with your Internet marketing, The Findability Formula will explain to you how to generate your small business more visible to customers when they're prepared to buy.
Whether you could be a seasoned search marketer, a paid search advertiser, or a complete novice, this book will help position your organization front-and-center when prospects are trying to find solutions online. In simple, non-technical language, renowned search engine marketing expert Heather Lutze reveals the simplest way to achieve "findability" from the use from the ideal keywords put on both pay-per-click campaigns and organic search optimization. She includes a good deal of creative strategies for keeping campaigns fresh and effective, to ensure it can be done to re-energize stale Web sites or tweak successful ones to produce them a lot more profitable. In addition, Lutze explains the simplest way to respond in your customers and understand their issues, wants, and requires to ensure it is achievable to more easily turn prospects into customers. Her step-by-step approach, up-to-date research, and warnings about common pitfalls make this the greatest practical guide to getting your small business noticed on the Internet.
"Getting more attention than your competitors is about more than Flash. The Findability Formula shows you the simplest way to get towards the front from the line and turn into there.?We can't have used it without?this book."
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"Lutze is often a true leader and visionary in SEM. Businesses coming from all types and sizes will take advantage of reading her insights and implementing her recommendations."?
—Wendy St. Clair Pearson, Senior Director of Marketing and Communications, Verio, Inc. (verio.com)
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