The Ultimate Do-It-Yourself Guide to SEO!
A Step-by-Step Guide
More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to assist you increase visibility to your website on Google and also other major search engines. In this new edition of these bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin provide you with the very latest SEO and social media strategies and tricks with the trade in the workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly allow you to improve your visibility and presence about the web.
Develop and implement an SEO strategy with all the winning An Hour Or So a Day approach
Discover how search engines like yahoo work now, making them benefit you
Optimize your web site which means you may be found, then make the sale
Use Facebook, Twitter, and other sites around the Social and Mobile Web that will put your website inside spotlight
Find out what "link juice" is, and begin making your own
Get visibility in local, social, shopping, along with other featured search results
You'll also find:
Essential hints, tips, and methods for anyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain sidebars, the location where the authors discuss key issues using their unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for search Engine Optimization: An Hour Or So a Day, Third Edition
"From strategy to implementation and optimization, this valuable resource offers you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and for the point, it gives you the knowledge you'll need to generate a huge difference in how your website appears browsing engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: an Hour a Day is surely an immediately actionable guerilla field guide. Gradiva and Jennifer possess a terrific grip about what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear
"If you read even half in the book you'll be an SEO star. Imagine what may happen if you see the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and also other firms inside media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, continues to be doing work in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain method of successful internet search engine optimization and social marketing.
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