Welcome for the only guidebook series that can take a visual approach to professional-level computer topics. Open it and you will probably discover step-by-step screen shots that demonstrate over 140 key internet search engine optimization techniques, including:
Identifying your target audience
Using and optimizing meta tags
Optimizing your site for multiple browsers
Writing effective content
Building communities with blogs and forums
Using Google Analytics
Gaining exposure through social media
Creating pay-per-click campaigns
Maximizing using other search engines
Monetizing traffic in your site
"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a small business can undertake. It is also one from the most misunderstood. Fortunately, we've got people like Kris to do something as our tour guide and translator." — Rand Fishkin, SEOmoz
High-resolution screen shots demonstrate each task
Succinct explanations walk you thru step by step
Two-page lessons break big topics into bite-sized modules
"Apply It" and "Extra" sidebars highlight useful tips
Target your audience, create strong pages, use keywords, and make links
Master powerful techniques with visual instructions
Kristopher B. Jones is recognized as one in the top Internet marketing experts inside world. Kris is really a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Google Search Strategies (SES), Affiliate Summit, along with the Electronic Retailer Association. Kris can also be a sought-after speaker at colleges and universities across the country and it has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.
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