About Mike Moran
Mike Moran has worked for the Web since its earliest days, in marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including in the role of Chief Strategist for that digital communications agency Converseon.
Mike can also be the author of Undertake It Wrong Quickly: How the Web Changes the Old Marketing Rules, anf the husband writes regular columns on search marketing for Revenue magazine, WebProNews, and Internet Search Engine Guide. He’s an associate of the Google Search Marketing Council in the Direct Marketing Association along with a charter member from the DMA’s Interactive Marketing Advisory Board. Mike is really a frequent keynote speaker on Internet marketing at events throughout the world, serves like a Visiting Lecturer towards the University of Virginia’s Darden School of Business, and the man holds an Advanced Certificate in Market Management Practice from your Royal UK Charter Institute of Marketing.
Mike even offers a large technical background, with over Twenty years experience with search technology working at IBM Research, Lotus, and other IBM software units. He led the item team that developed the first commercial linguistic search results in 1989 and continues to be granted four patents browsing and retrieval technology. He led the integration of ibm.com’s site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing at ibm.com back 2001 and pioneered product search facilities that dramatically raised conversion rates. Mike was named an IBM Distinguished Engineer in 2005.
Mike may be reached through his Web site (www.mikemoran.com), that is also the home of his Biznology newsletter and blog.
About Bill Hunt
Bill continues to be a pioneer browsing marketing and is considered the top thought leader on enterprise and global google search marketing. He could be an internationally recognized search marketing expert that has spoken at conferences in over 30 countries. Press, industry analysts, and corporate leaders frequently seek Bill’s advice to effectively leverage enterprise and global search marketing.
Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Neo@Ogilvy. As CEO, Bill is accountable for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As a part of his role of Global Search Strategist for Neo@Ogilvy, Bill is accountable for Ogilvy’s search marketing thought leadership and then for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° integrated communications programs.
Bill is about the board of directors of the Google Search Marketing Professional Organization and is also active in growing SEMPO’s international base of members. Bill has additionally been named by BtoB Magazine one in the Top 100 Marketers for 2007.
Bill is a veteran in the U.S. Marine Corps, and he earned a B.A. in Asian Studies/Japanese from your University of Maryland, Tokyo Campus, along with a B.S. in international business from California State University, Los Angeles. Bill can be reached through his company Web site (www.globalstrategies.com) or his blog (www.enterprisesem.com).
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