Put your Website inside Spotlight
A Step-by-Step Guide
Back and bracing as ever, Google Search Optimization: An Hour Or So a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to aid you increase visibility for your website around the major search engines. In this new edition of these bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques at exactly the same time since the very latest SEO techniques for small, very small, and large businesses, also as for bloggers and web designers.
Cut with the trendy jargon to obtain the "Eternal Truths" of SEO
Discover the correct keywords with all the latest research tools and your individual gut check
Get to find out your stats along with the free stat-collector, Google Analytics
Optimize your site for search engines like google and your site visitors so that you could be found, then result in the sale
Use the social web to help you reach your business goals, even when you're not only a online community butterfly
You'll also find:
Essential hints, tips, and techniques for all from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to understand from and mistakes to avoid
Praise for search Engine Optimization: One Hour a Day
"This book offers a systematic, commonsense approach on the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is really a step-by-step guide that will help drive targeted search-referred traffic to your number of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes it an excellent reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, it leaves little room for confusion about that which you can do today to enhance your website's rank inside google search results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations
Search marketing consultants Jennifer Grappone and Gradiva Couzin happen to be increasing the Internet presence of Fortune 500 companies and also other firms in the media, entertainment, software, retail, nonprofit, and recruiting industries since the early events of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, continues to be doing work in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain method of successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and further resources.
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